See the five-year gross profit potential of a stronger termite protection program.
See how a more complete termite solution could create recurring revenue and strengthen long-term customer relationships. Adjust four numbers to explore the opportunity.
Illustrative estimate based on your inputs and current program assumptions.
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Volume | |||||
| Customer base | 5,250 | 5,513 | 5,788 | 6,078 | 6,381 |
| Less prior-year active plans | 0 | 132 | 269 | 418.7 | 588.3 |
| Prospect pool | 5,250 | 5,381 | 5,519 | 5,659 | 5,793 |
| Inspection penetration | 5.0% | 6.0% | 7.0% | 8.0% | 9.0% |
| New inspections | 263 | 323 | 386 | 453 | 521 |
| Plan conversion rate | 50.0% | 52.5% | 55.0% | 57.5% | 60.0% |
| New plans | 132 | 170 | 212 | 260 | 313 |
| Renewals (renewal inspections) | 0 | 99 | 206.7 | 328.3 | 469.5 |
| Active plans | 132 | 269 | 418.7 | 588.3 | 782.5 |
| Revenue | |||||
| New plan revenue | $105,600 | $136,000 | $169,600 | $208,000 | $250,400 |
| Renewal revenue | $0 | $79,200 | $165,360 | $262,656 | $375,590 |
| Total revenue | $105,600 | $215,200 | $334,960 | $470,656 | $625,990 |
| Costs | |||||
| Inspection cost | $4,997 | $8,018 | $11,261 | $14,845 | $18,819 |
| Plan program cost | $26,400 | $53,800 | $83,740 | $117,664 | $156,498 |
| Labor — new inspections | $26,300 | $32,300 | $38,600 | $45,300 | $52,100 |
| Labor — renewal inspections | $0 | $8,910 | $18,603 | $29,549 | $42,254 |
| Commission (new only) | $10,560 | $13,600 | $16,960 | $20,800 | $25,040 |
| Total costs | $68,257 | $116,628 | $169,164 | $228,158 | $294,711 |
| Profit | |||||
| Gross profit | $37,343 | $98,572 | $165,796 | $242,498 | $331,280 |
| Cumulative gross profit | $37,343 | $135,915 | $301,711 | $544,209 | $875,488 |
- Inspection penetration rises 1.0% pts per year
- Plan conversion rate starts at 50.0%, +2.5% pts per year
- Cohort renewal retention: Y2 75%, Y3 80%, Y4 85%, Y5 90%
- Commission 10% on new plan revenue only
- Costs: $19 inspection, $200 per active plan
- Labor: $100 per new, $90 per renewal inspection
- Customer base grows from today before Year 1
- Prior-year active plans are removed from the prospect pool
- New inspections and plans are whole counts; renewals are averages
Illustrative estimate only. Figures are modeled projections based on the inputs you provide and Termite Shield's provisional program assumptions. They are not a guarantee of results, revenue, or profit. Actual performance depends on market, operations, pricing and customer behavior.
Termite Shield partners with pest management professionals, who own the homeowner relationship. Termite Shield is not a termite control company or an insurance company, and does not sell directly to homeowners. Plan terms are set by program documents, not this calculator.
Assumption set v2
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